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Resume

Background

I love to help people craft creative, resonant stories that grow relationships and drive business results.
I’m a lifelong Mainer and an experienced marketer who has worked as a lead creative strategist, graphic designer, and facilitator for the past 15 years. I hold a degree in theatre with a concentration in directing and have helped area non-profits grow their audiences through compelling digital campaigns, fundraising, and PR strategy.

 

I have remotely led the marketing department at Arrowstreet, an award-winning Boston-based architecture & design firm, for the past year. For 10 years before that, I was the marketing design leader at SMRT Architects and Engineers, Maine’s largest architecture & engineering firm. I had the pleasure of facilitating some of the most important and inventive winning client pursuits, a company-wide rebranding, launching a new website, and creating myriad graphics to concisely tell compelling stories. I’m proud of what my teams and I have created together.

Skills

Graphic Design

InDesign, Illustrator, Photoshop, Acrobat DC, Advanced Microsoft Office Suite Template Design, Prezi

Creative Strategy

Research based, audience-centric creative campaign development and custom collateral design.

Copywriting

Proposals, Collateral Materials, Blog and News Articles, Social Media

Digital Marketing

WordPress and WYSIWYG websites, blogs, email campaigns, social media assets, video creation, intranet and online community management.

Work
Experience

2022 - Present

Marketing Manager 

Arrowstreet  |  Boston, MA (remote)

  • Leading refreshed brand visual strategy and messaging development for this award-winning, Boston-based architecture and design firm.

  • Facilitating short- and long-term business development goal setting & marketing planning.

  • Market, competitor, industry, and key player research & differentiation analysis.

  • Creating firmwide standardized marketing and data collection systems.

  • Hiring, managing and training junior marketing staff in persuasive writing, graphic design, proposal management, and communication strategy.

  • Extensive strategy generation, graphic design, photography, video production and copywriting for specialized pursuits.

2013 - 2022

Marketing Manager  I  Previously Specialist & Coordinator

SMRT Architects and Engineers 

  • Creative design, branding and strategy for this high-performance, fast-growing A/E firm.

  • Extensive strategy generation, graphic design, photography, video production and copywriting for specialized pursuits including custom proposal/presentation templates, collateral materials, client fundraising, electronic flip books, digital marketing assets for web and social, print/electronic advertising, and tradeshow booth materials.

  • Skilled facilitator experienced in training on branding, messaging, presentation skills, software and specialized firm initiatives.

  • Co-led full rebrand of the company with an agency partner.

    • Designed visual identity brand book with robust messaging component, full suite of collateral materials and templates, and content population of the new data-rich, video enabled website.

  • Led all digital outreach including website / blog / thought leadership content, email marketing campaigns, and social media strategy and execution.

  • Advanced template design skills in Office 365 (PowerPoint, Word, Excel and SharePoint) and Adobe InDesign.

  • Deep experience with corporate, higher education, government and and science / technology clients.

2010 - 2013

Director of First Impressions

Burgess Advertising & Marketing

  • Designed email marketing newsletters directly for clients. 
    Social media posting for clients on Facebook, Twitter, YouTube and blog posts. 

  • Traditional and social media monitoring and report generation on HootSuite, Custom Scoop, Google Analytics, and Facebook metrics.

  • Executive Assistant to the President & CEO in her agency and legislative capacities. 

  • Office Manager, responsible for building maintenance, inventory, and agency functions.

Non-Profit Experience

2020

Co-Founder  I  Communications / PR Lead

Sewing Masks for Maine

  • Co-founded this all-volunteer statewide, grassroots network that connected healthcare facilities with home stitchers through a central online hub to supply quality-checked, hospital-approved, sterilizable fabric mask covers during the COVID-19 PPE shortage.

  • Led press outreach, communications, and interview prep for the team, built the group’s interactive website, designed tutorials to hospital specifications, and led their robust and active Facebook group.

  • In just 56 days, SMFM’s 2,200+ volunteers—representing every county of the state—sewed, quality checked, and delivered 26,000+ needed masks to healthcare workers.

2019 - Present

Marketing & Strategy

PortFringe Theater Festival

  • PortFringe is a by-lottery, non-juried fringe theater festival that supports new, edgy, and experimental performance in Portland, ME. 

  • Led effort to expand reach of the festival through targeted advertising, community partnerships, and web and social media outreach.

2010 - 2015

Board Member  I  Marketing & Strategy

The Portland Players

  • Created a visually dynamic website for Maine’s oldest community theater in August 2011, facilitated transition to online ticketing in August 2012, and designed a second website in August 2015.

  • Developed all marketing materials including season brochures, e-newsletters, original graphics, annual campaign materials, videos and more over five year tenure.

  • Produced social media strategy that exponentially increased audiences. 

  • Spearheaded a successful crowd-funding campaign that garnered over $3,000 in charitable donations in 25 days for urgently needed building improvements.

2006 - Present

Theatre Director

Southern Maine Theaters, Multiple Productions

  • Next production is The Great Gatsby at The Portland Players, opening January 2023.

  • Created and guided several successful theatrical productions with tight, cohesive casts, from concept to fruition.

  • All productions were successfully produced under budget.

  • Organized and maintained effective written and verbal communication between all production staff, designers, actors, and management personnel to ensure creative cohesion in every aspect of the performance.

Education

2008

University of Southern Maine

Bachelor of Arts , Theater - Directing

2019

American Graphics Institute

Illustrator Graphic Design Course

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